AABC can reach these groups typically alienated by alternative medicine. For each group, we have listed likely requirements they may have before investing in or offering consent to your clinical methods. Clinicians should consider these needs during the planning phase of their branding.

• Western medical doctors: May require your practice to be evidence-based, and results-oriented.
• Policy makers: May promote evidence-based and results-oriented health paradigms only.
• Scientists: Frequently look for rational explanations, precision, and testable hypothesis.
• Established Community Leaders: Seek reliable, appropriate, and sensible choices. May be more conservative, unwilling to embarrass themselves by doing something questionable or unconventional.